Senate of the Republic / Si todos cambiamos México cambia

This series of live action / animated videos was produced for the Mexican Senate of the Republic, in order to promote dialogue & responsible action on five key subjects; Climate Change, Corruption, The Constitution, Education & Impunity. Originally we developed the playful language just for the first video, without the knowledge we would be using this format for the series. The success of the first release meant that we adopted the same style of story telling & aesthetic for the whole package. This gave us a set of tools to use from script development to animation, that allowed for rapid application and delivery. Viewership was in the millions, as the spot was screened on national television during prime time, and also for internet and radio broadcast.