Client: Pfizer Foundation and Fundación Comunitaria Malinalco
Project made for Pfizer Foundation in conjunction with the NGO 'Fundación Comunitaria Malinalco'. The book is aimed at low-income communities in Malinalco (Mexico) to raise awareness on key issues such as reforestation, waste management, prevention and firefighting, organic farming and citizen participation. Both, the information and the graphic design, where made with continous feedback loop between the communities' members and our team to ensure its effectiveness. Some factors like illiteracy levels defined the visual language and the use of infographics, photographies and illustrations.